Sales teams with buyer-action exit criteria achieve forecast accuracy 21 percentage points higher than those where reps advance deals on their own judgment of progress.Forrester / SiriusDecisions
The solution: A 7-stage CRM framework with buyer-action based exit criteria — plus the full implementation spec for Salesforce, HubSpot, Gong, and Outreach. A deal advances because the buyer did something, not because the rep did.
Click any stage to explore its purpose, entry and exit criteria, required CRM fields, stage owners, required activities, and the manager flag for each stage. Exit criteria are buyer-action based — a deal advances because the buyer did something, not because the rep did.
Exit criteria built on buyer actions — not rep actions — give you a pipeline you can actually forecast from. The CRM spec makes it consistent across every tool in the stack.