Core Revenue Curriculum

Discovery & Demo
Excellence.

Two lessons covering the most critical moments in any sales cycle — the conversation that uncovers the real problem, and the presentation that proves you can solve it.

DEPTH Framework

Learn the framework.
Apply it in every deal.

Two lessons covering the most critical skills in sales execution. Each lesson has a clear anatomy, RACI, and implementation guide.

Discovery & Demo Lessons

Two skills.
One framework.

Each lesson covers why the skill matters, what great looks like, RACI ownership, and how to implement it.

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Discovery Mastery
The Diagnostic Conversation
Stop pitching. Start diagnosing. Covers question architecture, pain quantification, active listening, and how to close every discovery with a concrete next step.
5 elements · 6-row RACI · 4 quiz questions
🎯
Demo That Sells
Proof-of-Value Presentation
Demo the solution, not the product. Covers pain-first narrative, three-act structure, interactivity checkpoints, and how to close the room with commitment.
5 elements · 6-row RACI · 4 quiz questions
↓ Download Bundle

Take Discovery & Demo Excellence offline.

Coaching guides and standalone eLearning app — everything you need to train your team and implement the DEPTH framework without the browser.

📋
discovery_demo_coaching_guide.pdf — Both lesson coaching guides + RACI templates
🎓
discovery_demo_elearning.html — Standalone module with both lessons
Discovery Coaching Guide
Manager Reference